In the example mood board below, the Instagram shop uses images of their makeup, models wearing said makeup, and the color tones the shop uses. This mood board will be composed of various layouts, colors, images, artworks, products, concepts, and more. A good influencer, freelancer, business owner, or marketing team will be able to utilize this type of mood board to flesh out a specific aesthetic, portfolio, and style of their Instagram page. The travel mood board is a great way to share your traveling experiences on social media apps or websites such as Instagram, Tumblr, Facebook, and Pinterest.Īn Instagram mood board can serve as a good visual tool to amp out the theme, brand, and overall aesthetic of one’s Instagram. The mood board can serve as inspiration or a way to manifest and relive that moment. This mood board can contain various pictures of nature and other landscapes, such as the summer beaches, the autumnal roads, and the cool winter landscapes, you want to experience or have experienced. These mood boards can either be used in both a personal or a professional capacity.Ī mood board can be styled and designed in different themes, a travel mood board can help a person visualize the place that they want to travel to or have traveled in. This means that a mood board is used by designers, writers, artists, planners, and other professionals to ensure a clear process and to present a clear visual idea to those who view it.Ī mood board is an artistic tool composed of various images, texts or notes, concepts, or anything interrelated with one another, all arranged to project a unified visual concept, aesthetic, or theme. It also has a spot to add your client’s name and list 4-6 words that describe the brand.A mood board is defined as a collage of various things that will be used to set a tone, bring up specific emotions, and project a specific style, aesthetic, and theme. Enter your name and email address below to download your free Adobe Illustrator mood board template! This template has spots for 10 images, 2 of which are smaller circles. That’s where a mood board comes in.Ĭhoose anywhere from 8 - 15 images from your Pinterest board to add to a mood board. You need to take all those images that your client choose and whittle them down to the ones that express their brand best. A lot of designers stop here, but does a board filled with over 80 images really help you with anything? Probably not. The Pinterest board isn’t just for my clients, I also pin plenty of images myself, usually after they have gotten started. What colors express who my business is?.If my brand were a place, where would it be?.If my brand were a room, what would it look like?.They pin things that answer questions like: For each client, I create a secret Pinterest board and ask the client to pin images that express who their brand is. One of their homework pieces is a shared Pinterest board. I get my clients to dive into the heart and soul behind their business to prove me with the resources I need to design their brand or website, but also to get them in the headspace to think about their dream clients and how to serve them well with new designs. And my past clients will tell you this is not some boring chemistry homework, this is FUN. Before I start any project with a client, they complete various “homework” items.
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